“34SP.com’s GooglePubTwitter Mashup” is neither an expression from the ravings of an unhinged mind, and nor is it a bird-brained inebriated slur that promises dark deeds in secret code to a community of 34 Special Police.
Rather, an IT company called 34SP.com has announced that it is hosting a June online competition in which prize seekers, in this case developers, have to come up with a single application that combines any components of two popular softwares, Google (News - Alert) and Twitter, with British Public Houses (Pubs) that always serve warm beer. And the creator of the best potpourri solution stands to become richer by nearly $ 2,200 in the first half of July.
"Mashups," which are defined as a Web application hybrid, as TMCnet has reported earlier, have become popular for their ability to bring together applications into one easy integrated tool.
SP34.com adds that, “The term mashup implies easy, fast integration, frequently done by access to open APIs and data sources to produce results that were not the original reason for producing the raw source data. Google and Twitter are frequently used by developers when creating mashups as the APIs are well developed and accessible.”
Officials at the company claim that the rules for the contest are elementary. The primary rule is a developer has to create a mashup that has anything to do with pubs and any entry that follows this guiding mantra automatically become eligible to compete for the number one spot.
''Let's face it, here in the U.K. pubs are a revered institution,” said Stuart Melling, co-founder of 34SP.com and a self-confessed pub frequenter. “Our own staff enjoy a quick pint quite frequently here in Manchester, plus we often visit our local pubs, so we thought - why not create a great contest that involves both our audience of web developers and pubs? Plus, it gives the Web development community a great way to combine their favorite activities into one - pubs and coding mashups.''
Other aspects that adjudicators will be looking at, official sources say, are: Originality – do not attempt a copy, paste and edit; Functionality – must be a catchy hybrid solution that will be embraced by one and all, and will initiate an online pub social network; Betterment of the greater Pub community – need more be said?; Fun and engaging to use – a self explanatory guideline; Robustness – must stand the test of time and accommodate and understand and allow new global vocabulary exchanges such as “Recessionista” and “NEETS.” Calling the new app something like “Pubshup” could very qualify you in the final three spots.
Words and terms such as “Recessionista
” and “NEETS”, as TMCnet has earlier reported, are a part of a new identity fad that is creating 500 new English words every week. A few examples of the most common words and phrases are: 'Recessionista,' is a noun that refers to a frugal follower of fashion who scouts around for bargains to save money, but still manages to dress fabulously; 'Staycation,' is a noun that refers to a holiday in the country in which you live; 'Austerity Chic,' is a phrase that the describers the ability to still look fashionable despite not spending more than a few dollars on apparel; 'Skintstint,' is an adjective that indicates a period of unemployment; and `NEETS, is an acronym noun that expands to someone who is Not in Employment, Education or Training – yeah, go drown your sorrows.
And another survey,
reported TMCnet, indicated that: 42 percent of pollsters are recessionistas; 88 percent have embraced chic-onomics, which means new shopping habits; 41 percent have become un-brand conscious – brand disloyalty and Gucci sucks (boo hoo); and 75 percent want a KISS (keep it simple silly) lifestyle.
With the introduction of a new mashup that fosters a pub social network, 34SP.com will
leverage the growing consumer trend, TMCnet reported, which indicates that a high percentage of people turn to social networks to communicate, recommend and seek advice for all sorts of stuff.
There are specific Webspaces that leverage social networking recommendations for the hospitality industry, TMCnet
reported, and the travel industry,
reported TMCnet, so creating one for pubs will be a cool in-thing.
34SP.com, by the way, is not an all fun and games place only. It recently announced substantial additional investments in its customer service infrastructure to keep pace with customer growth and client demands - particularly in business hosting accounts, hiring additional staff, improved office hardware, and expansion of the customer service footprint within the 34SP.com global headquarters.
How to Reduce Asterisk® System Loads by 70%
How to Reduce Asterisk® System Loads by 70%