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Illeana Douglas and Celebrity Pals Debut Groundbreaking New Web Show
PALO ALTO, Calif. --(Business Wire)-- Now live on Metacafe(R), the world's leading short-form video entertainment site, is the first of 10 spoof training videos featuring celebrities learning the tricks of the trade at an IKEA store in Burbank, California. Available exclusively on Metacafe for one week, these training videos are teasers to the upcoming scripted web series "Easy To Assemble," which will launch later this month.
"Easy To Assemble" is created by and stars Illeana Douglas with Jeff Goldblum, Tom Arnold, Craig Bierko, Kevin Pollack, Greg Proops, Robert Patrick, Justine Bateman and Ed Begley Jr. SXM, a Metacafe content partner, is the production and distribution company behind the show, which is co-produced by IKEA.
"These spoof training videos really capture the flavor of the main episodes of 'Easy To Assemble,' which will be launched later this month," said Thomas Bannister, CEO of SXM. "On the Internet you can create storylines and characters in a non-traditional, non-linear way. It's less like creating a product for a slot on the shelf and more like creating a universe to diffuse through cyberspace. Metacafe's large audience and exclusive focus on short-form video entertainment makes it a great place to launch this type of entertainment."
The training videos are each approximately three minutes long, and one to two per week will be prominently featured on Metacafe from now through late October. Viewers can watch the celebrities-turned-retail employees learn about everything from the beauty of the allen wrench to dishing up Swedish meatballs at www.metacafe.com/channels/SXMinc/ and find more information about "Easy To Assemble" at www.easytoassemble.tv.
"As short-form video develops as an entertainment genre, it's important that we help introduce our 34 million viewers to great new shows they can't find elsewhere," said Scott Bushman, vice president of content for Metacafe. "We're pleased to team with production companies such as SXM to deliver on this promise and advance the future of the online video business."
About SXM
SXM produces and distributes 'new media' for entertainment platforms and partners. Clients include Samsung, IKEA, Group M, Blue Man Group, Hachette Audiobooks, Total Combat and many others.
About Metacafe(R)
With more than 34 million unique viewers each month(1), Metacafe(R) is the world's largest video site focused exclusively on short-form entertainment. The company is teaming with content creators ranging from emerging talents to Hollywood heavyweights to help develop short-form video as an entertainment genre. Metacafe delivers an exceptional entertainment experience by engaging and empowering our audience every step of the way. Our VideoRank(TM) technology helps expose the most entertaining content, and our Producer Rewards(R) program rewards video creators for their best work - all as determined by viewer response. The privately held company is headquartered in Palo Alto, Calif., and has offices in Tel Aviv, New York City and Los Angeles. For more information - and hundreds of thousands of entertaining videos - visit www.metacafe.com.
(1) comScore Media Metrix, July 2008
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