iVdopia Releases Android SDK

iVdopia, an advanced mobile advertising platform and network, has announced the release of its Android SDK. This new kit enables developers to use Google’s (News - Alert) Android platform to include the most innovative and comprehensive video advertising formats within their applications.

iVdopia has already enjoyed successful iPhone (News - Alert) campaigns for such power names as Coke Zero, Warner Brothers and Miller Lite. The company is now introducing social features, sponsorship and instant-play video to Android (News - Alert) mobile ads. In addition, the open-Android community is invited to propose and suggest their own creative video ad formats for incorporation into the next release of the iVdopia platform.

“iVdopia’s is the first company to bring Pre-App video advertising to Android applications, which gives advertisers a great way to connect with the growing Android user base and provides developers with the best, most monetizable ads,” said Srikanth Kakani, co-founder of iVdopia, in a statement. “Our goal at iVdopia is to provide advertisers with the next generation in advertising solutions on the iPhone and to bring brand advertisers onto smart mobile devices in a big way.

iVdopia is leading the way in creating new and innovative ad formats for smart mobile devices, whether through Pre-App or In-App video advertising for mobile or through Talk2Me social video ads that allow advertisers a more personalized way to engage with consumers. Now, iVdopia can offer the same kind of advertising for the Android platform that is a proven hit with consumers,” added Kakani.

The mobile advertising field is rapidly growing and iVdopia has witnessed more than 500 percent year-on-year growth in revenue. Its Pre-App video ads for iPhone generated as much as 300 percent higher click-through rates (CTR) than the average CTR for online video. To preview the latest ads on Android, click here.

One of the latest introductions out of iVdopia – Talk2Me – launched an unprecedented use of social networks in mobile advertising that allows users to interact and respond, or even share ads via Twitter or Facebook (News - Alert).

iVdopia is already established as a proven player in the market with the introduction of Pre-App and In-App video ads for the iPhone. With this latest iVdopia on Android, advertisers gain another means to customer user interaction on a platform that is rapidly growing in popularity.

“iVdopia has always been a leader in providing advanced mobile advertising solutions,” said iVdopia COO Chhavi Upadhyay. “Since iVdopia unveiled its Pre-App advertising videos in March 2009 in the U.S., which included the first offering of sponsorship to the iPhone, the company has consistently broken new ground. With the Android, iVdopia builds on its reputation for responsiveness and innovation by providing the most engaging and effective means of reaching customers on even more mobile devices.”