GoldSpot Media Launches Universal Mobile App Creation Platform

GoldSpot Media, a provider of interactive mobile media technologies, announced the launch of a mobile application creation platform “miApp” that allows to create, manage and maintain apps across all mobile devices.

 

An intuitive Web-based drag and drop design studio, miApp allows users to create applications and interactive ad campaigns once, and deploying them across multiple mobile app stores simultaneously.

 

GoldSpot currently supports the miApp platform for iPhone, Android, RIM, Symbian (News - Alert) S60 and Windows Mobile devices, and is in discussions with several carriers worldwide to enable the solution across their traditional smart and feature phones, company officials said.

 

Though traditional mobile app stores provide content publishers with the ability to establish direct-to-consumer relationships with the desired audience on the go, the app creation offers great challenge to them owing to the variety in operating systems, programming languages, phone form factors and aspect ratios.

 

“Mobile operators around the world are at a defining point in time with respect to their app store strategies, as they compete for app developers with the likes of Apple (News - Alert), RIM, Google, Nokia, et al,” Srini Dharmaji, founder and CEO of GoldSpot Media, said.

 

miApp’s dynamic application framework avoids the complexity involved in creating app by eliminating mobile device-specific application development and campaign creation costs.

 

The single Web interface allows publishers to create, update, and manage applications and advertising across all mobile devices, without ever having to write a single line of code.

 

With miApp, publishers can let creative content professionals focus on designing apps, with the option to define innovative interactive advertising formats including video, in-application, in-stream and custom call-to-action ad units, instead of spending valuable time and resources on many specialty mobile development shops.

 

Additionally, Dharmaji said that miApp platform provides the carriers with a single point of app integration for billing, settlement and ad sales across their traditional smart and feature phones, thereby making it easy for publishers to create and monetize apps rapidly.

 

GoldSpot Media is a member of the Mobile Marketing Association (News - Alert) that recently published the latest version of its Global Mobile Advertising Guidelines, which focus on new advertising units and specifications as innovation continues throughout the industry.

 

By being a MMA member, GoldSpot Media is privileged to gain knowledge about global formats, guidelines and best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels.