Powr-Flite Selects MarketLive for eCommerce Site

Powr-Flite reportedly has selected MarketLive to create a new eCommerce site to differentiate its brand, streamline site management and marketing operations and increase revenue.

According to MarketLive (News - Alert) officials, the new online store will be built on the company’s hosted “Intelligent Commerce” platform. Powr-Flite says it selected MarketLive after Nancy’s Notions, a sister company, launched its own business-to-consumer eCommerce site on MarketLive’s platform last year.

“As a participant in the vendor selection process and an observer of our sister division’s success, I am thrilled to begin working with MarketLive to build our new site,” said Rob Godlewski, vice president of marketing for Powr-Flite.

 

Godlewski said that MarketLive’s expertise and resources will allow the company to accomplish three important objectives: stand out from the competition in a very fragmented market to grow revenues; implement merchandising best practices to increase customer satisfaction and repeat sales; and 3become the standard for value and customer service in our market.

MarketLive officials said that the new Powr-Flite site will replace the company’s existing Web site.

 

Officials claimed that the new site makes it possible for Powr-Flite to streamline the marketing and merchandising staffs’ efforts by giving them the ability to update the site and keep it current for customers.

 

Also, officials said, the new site will leverage the company’s extensive eCommerce and merchandising expertise in the areas of email marketing, search engine optimization, and customer experience.

Godlewski said that MarketLive won the company’s business because of its reliability and ease of use, which will simplify site operations and streamline the marketing and merchandising efforts.

 

He said that his company wants the merchandising staff to focus on what they do best –  merchandising on the site, and the IT department to do what they do best – focusing on IT for the business. In the end, the company will be a much more efficient, productive, and effective with the online store on MarketLive.

“Adding Powr-Flite as a customer based on our proven track record with its sister company is proof that we are succeeding at meeting our customers’ needs as an eCommerce platform provider and business partner,” said Mark Pierce (News - Alert), chief executive officer of MarketLive.

 

Since 1995, MarketLive, Inc. has provided enterprise-class eCommerce retail technology and services.  MarketLive in April had announced that French Toast, a school uniform specialty retailer, has selected the MarketLive v5.5 eCommerce platform for its new eCommerce site.