MPower, a provider of software for nonprofit constituent management and fundraising,
reportedly has been rebranded as “
Orange Leap.”
The company decided to change its name, logo and tagline to better describe its mission: delivering innovation and efficiency through bold technology to the nonprofit community.
According to company officials, Orange Leap (
News -
Alert) describes something bright, energetic, vibrant and friendly – and it’s meant to reflect the organization’s mission and culture. The company’s new tagline is “Where Nonprofits Rise and Shine.”
The Dallas-based company provides an open source constituent management solution specifically for nonprofits. Commenting on this announcement, Randy McCabe (
News -
Alert), founder and chief executive officer of Orange Leap said that rebranding better captures the essence and spirit of their company and what they contribute to the nonprofit community.
Officials at the company say they’ve always been focused on providing nonprofits with bold, new technology so they can take their constituent management and fundraising to the next level. McCabe pointed out that they made their software available as an open source solution last year. This announcement was welcomed by the nonprofit professionals and industry experts as it offered complete flexibility to have the exact constituent management functionality they need when they need it at an unmatched and fair total cost of ownership.
“We are continuing to provide this type of innovation and value on an ongoing basis. Now our name, logo and tagline are as fresh, bold, unique and memorable as our approach to software, support and services,” company officials say.
Orange Leap intends to announce several new products in the coming weeks. These products will allow organizations to exponentially improve the efficiency and effectiveness of their business processes, constituent management and fundraising efforts.
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Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page.Edited by
Michael Dinan