Canadian Web Site Intros Open Source Browsing Tool for iPhone

411.ca announced today that it’s launched a new iPhone browsing tool in conjunction with Apple’s (News - Alert) iPhone 3G launch in Canada.

 

The tool will allow iPhone and iPod Touch users to access local search functions on-the-go, according to 411.ca, a Canadian online search Web site. The company says it has more than 1.3 million businesses and has thousands of advertisers.

 

According to Stephen Curry, president and chief executive officer of 411.ca, “411.ca is constantly looking for ways to provide local search to Canadians where they need it most. Users and advertising customers alike have been telling us that they want to have access to 411.ca anytime, anywhere whether it be on their laptop or mobile phone.”

 

Every month, 411.ca says, it helps around 2 million site visitors find content, detailed and accurate information about businesses and people across town or across the country quickly.

 

Users can do the following on 411.ca with their iPhone (News - Alert): visit the company profile page; call the business directly without having to type in the number; visit the company’s Web site; view a map and directions for the business.

 

This iPhone browsing option joins the existing roster of mobile products, according to the company. This includes 411.ca for Blackberry and 411.ca for standard Java-based phones. The recently launched 411.ca blog is also optimized for the iPhone, company officials say.

 

The business directory of 411.ca combines rich content gathered from numerous sources with search tools to deliver positive utility and user experiences, according to the company. The company partners with leading companies, such as Microsoft (News - Alert), to deliver best available maps and directions and Agendize for handy tools to save and share business information in popular formats.

 

The find a person, reverse lookup services of 411.ca are provided by WhitePages.com, an online people search service in North America. In return, 411.ca provides Canadian business directory services to WhitePages.com visitors in the U.S. Free U.S business and people search are also offered online.