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Snag in Apple MobileMe Transition Leads to Apology, Service Extension


Apple Inc., the company on everyone’s lips during last week’s widely anticipated release of iPhone (News - Alert) 2.0, made news again today – for failing to smoothly transition to a new auto-synching service.

 
According to Apple’s blog, the transition from .Mac to MobileMe presented unanticipated problems, leaving iPhone and iTouch users without a service and leading the company to offer an extension.
 
“We will be extending subscriptions by 30 days to customers free of charge to express our appreciation for their patience during the transition period,” Apple (News - Alert) says on its blog.
 
MobileMe is one of the dozens of new applications for the much-hyped iPhone that are designed, essentially, to turn the mobile device into the only piece of telecom equipment a human will need to get through the day.
 
Specifically, MobilMe synchs information so that a user can check e-mail, contacts and calendar data whether they’re on a Mac, PC, iPhone or iPod Touch.
 
The cloud-based app automatically updates contacts, calendar information and other data between the mobile devices and computers.
 
Yet, according to reports, the offering suffered glitches during the iPod launch, preventing users from logging onto their accounts and then failing to synch properly when the excited new buyers finally could access the application.
 
“The problems sparked a flurry of criticism from users on blogs and online message boards,” says RCR News. “The company said it will provide a free 30-day extension to the service, which costs $99 per year.”
 
According to Apple’s blog, the 30-day extension applies to those whose .Mac accounts were active as of July 0 or who are new MobileMe members whose accounts were created before yesterday.
 
The 30-day extension will be applied “within the next few weeks,” Apple officials say.
 
The snafu is the latest problem that Apple’s had to tackle since the third-generation iPhone went on sale on Friday – and it’s earned the ire of the tech-blogging world.
 
The faithful perusers of Gizmodo, a popular tech and gadgets blog from Gawker Media, took swipes at MobileMe and Apple both.
 
“Mobile Me is a complete Pig in a Poke,” writes one user. “This is the worst case yet of apple exaggeration and downright false advertising, i have scoured the apple site and other mac forums for answers to this but apple are playing dumb.”
 
Michael Dinan is a TMCNet Editor. To read more of his articles, please visit his columnist page.
 
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is The Compelling ROI Benefits of Contact Center Quality and Performance Management Technologies, brought to you by Voice Print International (News - Alert).

 

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