Open Source Featured Article

Launching what it calls the Internet’s Largest Collection of ad-supported, downloadable games, Yahoo! today announced that Yahoo! Games will offer ad-supported downloadable games from top publishers.

 

The announcement brings the industry’s largest collection of ad-supported games to the biggest gaming audience on the Web, according to the company.

 

With in-game advertising, Yahoo! Games and its publisher partners efficiently manage and monetize its games offering, company officials say. Apart from satisfying user demand for casual ad-supported games, this partnership provides advertisers access to a coveted demographic of gamers, according to the company. Top technology providers, Double Fusion and NeoEdge, will sell and integrate pre-roll, mid-roll and post-roll video ads into the Yahoo! Games catalog. Users of Yahoo! Games will also get paid downloads without advertising, company officials say.

 

To enable ad-supported Yahoo! games, Double Fusion will help Yahoo by providing its core expertise, fusion.runtime technology and its veteran ad sales force, according to the company. With this partnership, the advertisers can access highly targeted reach to one of the most important consumer demographics, females 35 to 54, at a time when they are fully engaged. By this ad supported format, Yahoo can offer longer and in some cases unlimited trials for popular games, according to the company.

 

Ad-supported downloadable games on Yahoo! Games will be available from top publishers including Alawar Entertainment, Anarchy, Big Fish Games, eGames, Floodgate, Freeze Tag, FreshGames, Funkitron, Gogii Games, GameHouse, Gamemill Publishing, HipSoft, I-Play, iWin, Last Day of Work, Legacy Interactive, Ludia, MumboJumbo, pixelStorm, PlayFirst, Playrix Entertainment, PopCap, Reflexive Entertainment, Sandlot Games, Sugar Games, TellTale Games, TikGames, uclick (News - Alert), Worldwide Biggies and Zero G Games.

 

Along with the NeoAds advertising network and NeoEdge ad sales team, Yahoo! will leverage NeoEdge’s industry leading NeoARM ad enabling technology to offer a complete suite of advertising supported casual games, according to the company. With NeoEdge, advertisers can reach the key female demographic through one of the stickiest forms of online entertainment, company officials say.

 

“We’re thrilled to be partnering with Yahoo! Games to bring our fusion.runtime technology to their large portfolio of high quality downloadable casual games,” said Jonathan Epstein, president and chief executive officer of Double Fusion. “We believe there is a game out there for everyone and our dynamic ad-serving solution and sales experience provides Yahoo! Games an opportunity to finally integrate ad campaigns on-the-fly to their mass audience of 18-49 year old game-loving consumers.”