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Superpages.com Advertisers Extended across HelloMetro's Large Network of .mobi Sites
DALLAS & JEFFERSONVILLE, Ind. --(Business Wire)-- Idearc Media, home to Superpages.com(R) and publisher of the Verizon(R) Yellow Pages, and HelloMetro.com, one of the world's most extensive providers of city-oriented Web sites, today announced an agreement to distribute Idearc Media's Superpages.com performance-based advertisers across the HelloMetro.mobi network of more than 1,500 city-based, local search Web sites.
The agreement increases Superpages.com's advertisers presence in the mobile environment and provides HelloMetro.mobi users with more relevant local business content. Superpages.com is available with select wireless carriers and handsets via Superpages Mobile(SM).
"As we continue to add cities to our list of Web sites content becomes increasingly important," said Clark Scott, CEO of HelloMetro.com. "Superpages.com's local business content will provide an added bonus to our robust city-specific content."
Idearc Media and HelloMetro.com currently have a long-term agreement which distributes Idearc Media's Superpages.com performance-based advertisers through the HelloMetro.com network of Web sites.
"We have received great results in our current agreement with HelloMetro.com and the new agreement can only bring more visibility and more leads for our advertisers on Superpages.com," said Robyn Rose, vice president of Internet marketing for Idearc Media.
HelloMetro is a collection of more than 1,500 city-based, locally focused Web sites that share more than 2.7 million unique visitors a month. HelloMetro offers each city's residents and visitors a local platform to learn about what's new, attractions, restaurants, special events, movie show times, lottery results, real estate, jobs, phone directories - all specific to their own city and interests.
In 2007, Superpages.com had 17 million small-to-medium-sized business listings in the United States, more than 10 million of which featured enhanced content. Also this past year, Superpages.com saw an increase of more than 2 billion network searches from 2006 to more than 4.8 billion network searches.
About Idearc Inc.
Idearc Inc. (NYSE: IAR) delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc's multi-platform of advertising solutions includes Superpages.com(R), Superpages Mobile(SM), Superpages Mobile(SM) for BlackBerry(R), Switchboard.com, LocalSearch.com(SM), Verizon(R) Yellow Pages, Verizon(R) White Pages, smaller-sized portable Verizon(R) Yellow Pages Companion Directories, FairPoint(R) Yellow Pages, FairPoint(R) White Pages, FairPoint(R) Yellow Pages Companion Directories, reFresh reCharge reNew(TM) magazine, Solutions At Hand(TM) magazine, and Solutions on the Move(TM) and Solutions Direct(TM) direct mail packages. For more information, visit www.idearc.com.
About HelloMetro
As we have said since 1999, the future of the Internet is "Local." The HelloMetro global network of city search guides offers users the opportunity to get to know a city through local history, attractions, real estate, jobs, Yellow Pages, White Pages, local resources and other partner sites that provide the most complete and up-to-date information in their particular subject areas. Unlike cluttered city portals that blast online audiences with irrelevant advertising information, HelloMetro.com uniquely dedicates each city site to the flavor of the individual location. More information about HelloMetro can be found at www.HelloMetro.com or by calling (877) 282-2973.
(IAR-G)
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